Are money and soft power draining World Cup football of its magic? | Richard Partington
Fifa’s orchestration of incompatible or frankly absurd corporate sponsorship suggests the balance may have tipped too far It’s almost all over. No more hydration breaks, no more obligatory pans of the TV cameras to Hollywood A-listers, or dread of the...
Are money and soft power draining World Cup football of its magic? | Richard Partington is among the latest updates being followed by Novexa News from The Guardian Business. Fifa’s orchestration of incompatible or frankly absurd corporate sponsorship suggests the balance may have tipped too far It’s almost all over. No more hydration breaks, no more obligatory pans of the TV cameras to Hollywood A-listers, or dread of the...
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Source: The Guardian Business via theguardian.com - https://www.theguardian.com/media/2026/jul/19/money-soft-power-draining-world-cup-football-magic-fifa
