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Celebrity influencers paid up to £1m to advertise deodorant on Instagram

The chief executive of Wild reveals what happens behind the scenes of social media posts.

BBC BusinessJuly 16th, 2026 6:40 AM1 views1 min read
Celebrity influencers paid up to £1m to advertise deodorant on Instagram

The chief executive of Wild reveals what happens behind the scenes of social media posts.

This newsroom brief was automatically prepared from a monitored public feed and rewritten as a concise summary for readers.

Source attribution: BBC Business. Read the original report at https://www.bbc.co.uk/news/articles/cvgegqrp656o?at_medium=RSS&at_campaign=rss

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