Synthesia’s AI training platform is moving beyond videos into live coaching
Synthesia launched AI Roleplay Sessions, an interactive enterprise training platform where employees practice workplace conversations with AI avatars that provide feedback, scoring, and analytics to help companies measure training effectiveness.
Synthesia is extending its AI training business beyond prerecorded video content and into interactive coaching for workplace communication.
According to a monitored public feed citing TechCrunch, the company has introduced AI Roleplay Sessions, a new enterprise training tool designed to let employees rehearse conversations with AI avatars. The sessions are meant to simulate workplace interactions and give participants a chance to practice before facing similar situations in real life.
The platform adds a more active layer to Synthesia’s training offering. Instead of simply watching instructional videos, employees can engage in live-style roleplay exercises and receive feedback as they go. The system also includes scoring and analytics, which companies can use to track performance and assess whether training programs are having the intended effect.
The move points to growing demand for corporate training tools that go beyond passive learning formats. Businesses have increasingly looked for ways to measure how well employees absorb and apply training, especially in areas that depend on conversation, judgment and interpersonal skills. By combining avatar-based interaction with feedback tools, Synthesia is positioning its platform as a way for organizations to test and evaluate those abilities in a structured setting.
The launch also broadens Synthesia’s role in the enterprise software market. The company is best known for AI-generated video creation, but this product shift suggests it wants to become a larger player in workforce development and employee training. The addition of live coaching-style exercises could make its tools more useful for teams that need repeatable practice scenarios and consistent evaluation methods.
As described in the feed summary, AI Roleplay Sessions are aimed at helping companies measure the effectiveness of training programs rather than relying only on completion rates or viewer engagement. That focus on scoring and analytics may appeal to organizations that want more concrete evidence of learning outcomes.
The report is based on a monitored public feed and attributed to TechCrunch. Source: TechCrunch - https://techcrunch.com/2026/07/22/synthesias-ai-training-platform-is-moving-beyond-videos-into-live-coaching/
