Thank you for making this a World Cup to remember on the BBC

BBC Director of Sport Alex Kay-Jelski's message as BBC Sport delivers a record-breaking World Cup across TV, radio, online and social. BBC Sport has marked what it describes as a record-breaking World Cup campaign across its television, radio, online and social platforms, with BBC Director of Sport Alex Kay-Jelski issuing a note of thanks to audiences. According to the BBC Sports report, the broadcaster says its coverage of the tournament reached a new high, reflecting strong engagement from viewers, listeners and digital users throughout the event. The message from Kay-Jelski was framed as a gesture of appreciation to the public for helping make the World Cup “to remember” on the BBC. The source report does not provide detailed audience figures, match-by-match highlights or operational specifics, but it makes clear that the achievement covered multiple parts of BBC Sport’s output rather than a single platform. TV coverage sat alongside radio reports, online updates and social media activity, suggesting the broadcaster saw the tournament as a cross-platform success. Such multi-platform coverage has become central to major international sports events, with audiences often following live action on television while turning to apps, websites and social channels for updates, analysis and reactions. In this case, the BBC is signalling that its World Cup coverage resonated broadly across those channels.

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