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Fake kits worth £18m seized by police during World Cup

Counterfeit football shirts worth over £18m were seized in the UK during the course of the World Cup because of safety concerns, with the Fire Service warning the outfits can be a danger to those who wear them.

BBC SportsJuly 21st, 2026 5:12 AM3 views2 min read
Fake kits worth £18m seized by police during World Cup

Police in the UK seized counterfeit football shirts worth more than £18 million during the World Cup, according to a report from BBC Sports.

The action was taken amid safety concerns about fake kits being sold to fans during the tournament. The report says the Fire Service warned that the clothing can pose a danger to people who wear it, adding a public safety dimension to what is often seen as a consumer rights issue.

The seizures highlight the scale of the trade in fake sports merchandise at major events, when demand for national and club shirts can rise sharply. While the feed summary does not provide details on where the goods were found, how many seizures were made, or whether any arrests followed, it makes clear that authorities treated the issue as significant enough to remove a large volume of counterfeit items from circulation.

Fake football shirts are typically sold at a lower price than official merchandise, but they can also fall short on basic quality and safety standards. In this case, the warning from the Fire Service suggests concerns went beyond branding and into the physical risks associated with the materials or manufacture of the garments.

The report is based on a monitored public feed and reflects the information available in that summary. Novexa News has not independently added details beyond the feed item and its attribution to BBC Sports.

Source: BBC Sports - https://www.bbc.co.uk/sport/football/articles/c0rdgrkx552o?at_medium=RSS&at_campaign=rss

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